Question 5

Heya!

How did you attract/address you target audience?

We first interviewed our target audience, Hester and Inez. Aspects that they found appealing were that the film was a conventional romantic-comedy, picking-up on the similarities to other films in that genre such as "Legally Blonde" with "the small little dog", "use of the colour pink" and "high-heeled shoes". They also made comparisons to "Wild Child", explaining how they'd gotten an impression of the protagonist being quite 'slutty' from the "Glow Job" and "50 Shades of Grey", much like the impression you get from Poppy at the beginning of "Wild Child". Features of the film they liked were the make-up shots, the reverse shot in the wardrobe and the information the detailed panning shots give the viewer, e.g. photographs of her and friends, her moisturiser and other beauty products. They felt they could identify with the protagonist through the emphasis put on her having friends and being sociable, her make-up routine and dress-sense, as well as owning a dog. They further explained the reasons why they'd want to continue watching the film, saying they'd "like to know who Aiden is" and "how many guys she's got", as well as pointing out that "teen girls love teen films and teen romance".

I think I speak for everyone when I say the boys detailed responses were a shock! Pleasantly surprised, Klaidi and Nial gave very detailed relevant responses to our opening sequence. Facets they found most appealing was the "transition of Naomi", how she is initially protrayed as a "girly girl" in the beginning through the pink-themed bedroom, and small dog, and then is presented as becoming more womanly: the short skirt, leopard-print high-heels and "Glow Job" moisturiser all indicating she's very "grown-up" or "promiscuous". They also suggested that the character is relatable to modern teenage girls, and liked the emphasis we put on her trying to make herself look attractive with close-ups on her painting her nails and applying mascara. They continued by describing why they'd go and see it, saying they were curious to find out "who Naomi really is".

We completed our interviews with some questions directed at a media studies student, Phoebe. Features that appealed to her was the positive, upbeat music suggested that the film would be energetic, interesting and lively, like its soundtrack. She also said that the preparation sequence was very informative and detailed, painting a picture of Naomi which helped the audience get involved and interested in the film. She liked the shots on the shoes and felt the titles really reflected the romantic comedy genre. Similar to the other interviewees, Phoebe said that she was intrigued by Naomi and what she was getting ready for, and would want to continue watching the film to find out.

Pheebs, OUT! ;)