Question 4

Hey!

Who would be the audience for our media product?



Designing our target audience, we already new that they were females aged between 12-21. Studying at a sixth form, there was no sparing of interviewees, however, we chose two girls, Inez and Hester and interviewed them on their tastes, likes and dislikes, regarding various aspects of their lives e.g. interests, magazines and literature, films, music, social networking etc. We created a mindmap of all their answers and painted a detailed picture of who our target audience was.



We also filmed their interviews with us, so that we had an indepth reference point, and used the footage to really get to know and understand our target market, particularly regarding how we could attract them and increase awareness about our film.

Filming and creating a brainstorm about our target market was really useful. By forming a detailed image in our minds about a range of aspects of their characters, we now have the information needed to understand exactly how we can attract them to our film. For example, knowing that they visit the cinema regularly suggests putting trailers of our film in showings of films of romantic-comedy genre will be a popular way in which to get the film publicity and increase awareness. Also, knowing that our target audience usually shop in WHSmiths and corner shops in order to buy their magazines, we know where to place adverts and information about the film were it will be most exposed to our audience.

Pheebs, OUT! ;)